Application terms

Version 1.0 · 22 September 2026

1. What it is

I do a full deep-dive on three coaches' YouTube channels, for free. Each of the three gets a recorded walkthrough of their channel, a written action plan and a 45-minute call with me. Everyone who signs up gets to watch all three recordings, picked or not. From November 2026, a deep-dive like this costs US$1,200.

2. An application, not a contest

This is an application, not a contest, game or lottery. There is no prize draw and no element of chance. You never have to buy anything to apply or to be picked, and nobody can pay for a place.

3. Who can apply

People aged 25 and over in Australia who coach or consult, have a YouTube channel with videos on it, and already sell something. No channel yet? Publish your first few videos, build out your offer, then get back to me.

4. How I pick

I pick on fit: you coach or consult, your channel has videos on it, and you already sell something. I also pick different niches, so the three deep-dives teach the list three different things. Picking is my decision. I don't have to pick anyone, and I don't give reasons for individual picks.

5. Dates

Applications open on Thursday 24 September 2026 and close on Sunday 11 October 2026 at 23:59 Sydney time. I pick on Wednesday 30 September, Wednesday 7 October and Monday 12 October 2026. Apply once and you're in every pick that's left. If you're picked, I email you. If I can't reach you, or you'd rather not go ahead, I pick someone else. If something outside my control gets in the way, I may move a date, and I'll tell everyone on the list.

6. The recording and what happens with it

If you're picked, the recording of your deep-dive goes to everyone on my newsletter and onto one page of my website, unlisted and not in the menu. Parts of it may be used in my marketing. This happens step by step, and only with your yes each time:

1. the tick box on the application;
2. your reply when you're picked;
3. a second yes on the finished recording: you see it first, and nothing goes out without that yes;
4. for a paid ad, a separate written yes that names ads as the use.

Want your name or your channel kept off screen? Say so and I'll cover both. You can still say no when you're picked. You can also change your mind later: I'll take the page and the video down within 7 days. Emails that have already gone out can't be recalled.

7. The honest testimonial

The deep-dive is free, and I ask for an honest testimonial at the end, good or bad. Either is fine, and nothing depends on it being positive. Wherever I use your words, including in ads, I use them in good faith: I don't change what you meant, and if I shorten a quote to fit, the sense stays the same.

8. Emails

You get my emails if you ticked the box for them on the Meta form or on the application page: the three recorded deep-dives and my emails about YouTube for coaches. Every email has an unsubscribe link. Taking part never obliges you to buy anything.

9. Your data

Your answers are used to pick the three channels and to write the emails you signed up for. The details are in the privacy policy.

10. Who runs this

Jonas Lang Image Expert (owner: Jonas Lang), Blütenstraße 4, 86438 Kissing, Germany. hello@frameeconomics.com. Otherwise, our website terms apply, including our liability and the governing law.