Free · 60-minute masterclass

The YouTube Strategy Masterclass.

60 minutes, distilled from 20+ hours of the world's most successful creators: how to make content no one else can replicate, find the unfair advantages hiding in your channel, and multiply your views, not just double them. Every play is battle-tested by creators with hundreds of millions of views. Enter your email and it's yours.

  • How to create content no other channel can replicate
  • The unfair advantages hiding in your channel, and how to use them
  • How to multiply your views, not just nudge them up
  • The exact strategies behind creators with hundreds of millions of views
60 minutes 20+ hrs distilled $0 · free
Good vs Great, the YouTube Strategy Masterclass

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What's inside

60 minutes. Seven chapters. Every one a weapon.

Distilled from 20+ hours of strategy workshops by creators with hundreds of millions of views. Every play inside is battle-tested. Here's what you walk away with. The how is in the video.

  1. 01

    Why "good" doesn't cut it anymore

    20 million videos get uploaded every single day. This is the shift that decides who gets watched and who gets buried.

  2. 02

    How to test formats

    The simple framework the fastest-growing channels use to decide what to make next, and exactly how much to bet on a risky idea.

  3. 03

    What to actually make videos about

    How to find the unfair advantage that drops you into a category of one, where nobody else can compete with you.

  4. 04

    Concepts & the first 30 seconds

    The anatomy of an intro that can double your average watch time, broken into five repeatable steps.

  5. 05

    Winning thumbnails & titles

    The 3-second test the top 0.01% run before they ever hit publish, plus the title formats worth stealing today.

  6. 06

    Retention & sessions

    Why how a viewer feels at the end matters more than the first five seconds, and how to make them binge video after video.

  7. 07

    The 1-year plan (and why most quit)

    The brutally simple publishing system behind the creators who blow up, and the exact week most people give up right before it works.

  8. ★

    The final act

    Stay to the end. There's something waiting for everyone who watches the whole way through.

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The YouTube Strategy Masterclass

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